Mofolusade Sonaike is the MD/CEO of Mumpreneur.ng. and Trezorlandia Limited. She is popularly referred to as the Mumpreneur, she is also a gift consultant, blogger, on-air personality and an entrepreneurship advocate. Mumpreneur.ng is a coaching platform for businesses owned by mothers. She shares how she was able to turn around a setback into a profit-making business.
My Driving Force
I currently run a community for mothers tagged mumpreneur.ng where I focus on helping moms thrive in business and career without sacrificing the homefront. I do this through training programs, networking events, support and advocacy. I also run a personal brand consulting business for mothers to help them gain visibility for their businesses and/or careers.
My career path hasn’t always been a straight line. When I exited the corporate world in 2010 to start a business, I just wanted to run a gift delivery business and be there for my family. I quickly realized I was ill-equipped and did not have the support system to thrive outside of the corporate world. However, I was determined to make it work. I wanted to be present for my family but also earn an income while at it. This was the vision that drove me, and over time, it became the foundation for my business. The driving force for me remains my “why”. I simply want to be a present mum and to live life fully rather than just exist. When I think about this, I am motivated to work even harder at my goals and dreams.
There is a saying that goes like this – “Nothing prepares you for business like being in business”. I started my business before I left my job, but three years into it, I was completely burnt out. I had lost my capital; everything was going badly. I got so frustrated and depressed, and that was when I started blogging. Blogging became my way out of depression. My blogging journey led to the birth of mumpreneur.
I still remember the very first person who paid me for a service. I felt so good that I even did a little happy dance. Another one was my first TV appearance on Moments with Mo in 2013. It gave me encouragement and helped validate the fact that I was on the right path. Also, in 2018, I was a panelist at the African Students Business Event of Georgetown University in Virginia, USA. And then, in 2020, I got to train over 4,000 women across five communities in Lagos on branding their small businesses. I did this in conjunction with Karis and Eleos foundation as well as the Coca Cola Foundation.
I have learned that there is no such thing as overnight success. Success comes with lots of failures along the way. But with hard work, everything falls in place. It is also important to stay visible. This cannot be underestimated, especially in this global era where people have access to the internet and can verify claims and search for people online. You can easily go into obscurity if you are not well represented online.
The spark in me is my ability to show up consistently. I believe that in every situation, no matter how difficult it might be, the one virtue that is needed the most is that of showing up. I have always believed that I can overcome any challenge that comes my way. Even when I don’t have a clear picture of where I am going, I just keep moving, and over time, the ideas begin to evolve and take shape. One thing that I know has gotten me this far is the ability to constantly grow and adapt. I never give up. Even when I stumble and fall, I get back up and keep going.
On Women Empowerment
I am passionate about creating a level playing field for women because all my experiences as a woman and mother point me in the direction of the challenges women face every day in their lives. When I resigned from the corporate space, I struggled a lot until I got into a mentoring program for women sponsored by IBM. It was here that I realized how powerful having a support system is and the need to connect with other women in creating equal opportunities for all.
If I had the power to do one thing to close the gender equality gap, I would remove the emphasis on gender in schools, churches, mosques, in the workplace, in politics and in society as a whole. I would do this so that the focus will be on what each person brings to the table as a human being rather than based on gender.
Connect with your inner self and become the woman you were meant to be. Nobody has got it figured out completely. You just have to make the decision to take charge of your life. One thing I know is that life is in times and seasons, we must all just learn to embrace it as it is. Don’t beat yourself up over decisions you were unable to make. If it doesn’t work out now, it will work out later.
Mofolusade Sonaike is the CEO of branded.ng and Creative Director of Mumpreneur.ng, networking, support and capacity building platform for women, particularly mothers looking to strike a balance between their life work and the home front. In 2020, she trained over 4000 women in branding under the catalyst for change program by Kari's and Eleos foundation in conjunction with Coca Cola Foundation. She's been recognized by YNaija, Leading Ladies Africa, Avance Media, Business Day Women's Hub and more.