“Creative thinking is adding extra to ordinary to become extraordinary. You must have an inner conviction that overrides the self-doubt that comes with being a creative person.”
Steve Babaeko is the CEO and Chief Creative Officer of X3M Ideas, a creative agency with one goal in mind – to completely redefine the way Advertising is practised – and perceived – in Nigeria. In this Masterclass, Steve shares practical, relatable lessons on his journey in entrepreneurship, and how he has leveraged his skills to creatively build his brands.
Steve Babaeko is a Nigerian Advertising and Music Executive, Public Advocate, Founder of X3M Ideas, a Lagos-based digital advertising agency that was listed in 2017 as "one of Nigeria’s fastest growing communication agencies. Babaeko is currently the President of the Association of Advertising Agencies of Nigeria (AAAN), Associate member of Advertising Practitioners Council of Nigeria (APCON), and current Chairman of the Lagos Advertising & Ideas Festival (LAIF).