Watch This Space

Steve Babaeko Teaches Creative Thinking

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“Creative thinking is adding extra to ordinary to become extraordinary. You must have an inner conviction that overrides the self-doubt that comes with being a creative person.”

Steve Babaeko is the CEO and Chief Creative Officer of X3M Ideas, a creative agency with one goal in mind – to completely redefine the way Advertising is practised – and perceived – in Nigeria. In this Masterclass, Steve shares practical, relatable lessons on his journey in entrepreneurship, and how he has leveraged his skills to creatively build his brands.