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Bellafricana-On An Afrocentric Mission

This Space is For Sale

This Space is For Sale

Bellafricana-On An Afrocentric Mission

Sharon Anne Adigbe

There has been a rise in the number of creative indigenous (made in Nigeria, Africa) brands that have great quality with little or no financing from either the government or larger institutions. We are on the list of brands who do not sit out waiting on the government to fix every hole in the economy. We believe in creating and innovating ideas to make our economy a better place.

Bukky Asehinde aims to help creative Afrocentric/Indigenous businesses in Africa

connect to their local and global consumers.

As part of her mission to bridge the gap between creative producers of Made-in-Nigeria non-oil

creative products and their consumers, Bellafricana, a company owned by Bukky, launched an online platform in April 2016, showcasing unique businesses of products and services made in Nigeria (Africa).

The online platform (www.bellafricana.com) was launched to empower, promote and

celebrate creative indigenous brands in Africa. Starting with Nigeria her home-land, the goal

is to take it one African Country at a time.

Expansively, Bellafricana is an initiative with a focus on Made-in-Nigeria non-oil product development, where customers and suppliers engage and transact to bridge the buyer-seller gap and create a wider outreach for Nigerian products locally and globally.

Bukky created a platform to enable creative MSMEs thrive, whilst doing all it takes to bring the

quality products to the forefront. She believes that a support group/community for these businesses will enhance the non-oil export in the Nigerian economy.

Bukky wondered –“Why should we wait on financial backing from the government and big

institutions to help this industry, when we can create a platform to connect these indigenous

businesses, maximise raw materials in Nigeria, providing employment for local talents within the country and create wealth for the nation?”

After conducting her own research, she soon realised, however, that the major challenge these

businesses are facing majorly has to do with marketing and understanding the trade, which

is the heart of any business.

“Without marketing, a brand will not be visible.”

Bellafricana strives to connect indigenous businesses to the consumers. They push these small businesses with effective marketing which would increase sales, help hire and train more local talents joining the companies, which will, in turn, contribute to the growth of the Nigerian economy and also help decrease the unemployment rate.

In her quest to bring as many quality Made-in-Nigeria (Africa) brands to the forefront, Bukky has put together an initiative to Celebrate Small Creative Businesses with the

aim of encouraging more talents in Nigeria to look inwards, be original and create

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more globally acceptable brands.

An initiative called African Creative Exhibition and Awards (termed ACE Awards), backed by the

Nigerian Export Promotion Council (NEPC) and endorsed by the Lagos State Government,

Ministry of Tourism, Arts and Culture, Nigerian-British Chamber of Commerce (NBCC),

Nigerian-American Chamber of Commerce (NACC), Lagos Chamber of Commerce and Industry

(LCCI) and Nigeria-Britain Association.

The ACE Awards is the first of its kind in Africa, launched on April 17, 2017. The second edition was successfully held on April 28, 2018; which was a 3 phase event – Conference, Exhibition and Awards Dinner.

With the support of the Nigerian Export Promotional Council, Bellafricana has positively supported some indigenous businesses with over 5 million naira, and is directly impacting over

1000 businesses in Nigeria and gradually Africa.

Some of the creative businesses on Bellafricana include; Organic Life Plus, Ethnik by Tunde Owolabi, Ile Ila, Ty-Tys Design, Modara Naturals, MitiMeth, Mimiremi Textiles, Adire Lounge and so much more.

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