Wonuola Okoye is an entrepreneur whose journey into entrepreneurship was born out of a need to be thrifty. Her business was a cool vintage retailer called, Lagos Look. The challenges of reaching customer-inspired her second business, Le Petit Marche (LPM), which was Nigeria’s premier retail platform and she did that successfully for years. She finally launched Apaart Africa, an exotic skin leather goods brand with only N6,000, in 2017 and they have continued to be a market leader in the leather goods industry. Her love for start-ups inspired her to start Big me for business strategy and advice. She started Big StartUp with the aim of sharing business experiences, developing strategy and designing business models so that entrepreneurs can GET IT RIGHT THE FIRST TIME.