Joseph Iruafemi is enthusiastic about using technology to improve the efficiency of people and businesses. He sits well at the intersection of business and technology. He is comfortable at translating business strategies/ideas into software products or finding the business in a software product. He is the founder of Now Showing (www.nowshowing.com.ng), a digital technology startup focused on enhancing the experience of moviegoers. He is also founder of Kobotrack, an application that helps people manage their money.