Georgia Arnold is Senior Vice President of Social Responsibility at Viacom International Media Networks and the Executive Director of MTV Staying Alive Foundation. Ms. Arnold was instrumental in establishing the MTV Staying Alive Foundation in 2005, and was appointed Executive Director in October 2007. MTV SAF is a US & UK charity, set up to tell stories to save lives, creating movements with purpose to improve young people’s health and well-being globally. As part of this, Ms Arnold conceived and created the multi award-winning MTV Shuga – a 360-degree mass-media HIV prevention & SRH edutainment campaign with proven impact. Since 2017, Ms Arnold has been the co-Champion of ‘Fusion’, Viacom’s ERG on Cultural Diversity.