Never share your business idea: This is a problem with many potential business-owners who want to protect their ideas or ‘intellectual property’. The issue with not sharing an idea for feedback and/or recommendations is that the entrepreneur remains in a silo and is unaware of the business environment or market needs. Identify key stakeholders to share your idea with in order to test it. If you need them to sign an NDA, then you can get a lawyer to draft one.
4. You need to do most of it yourself in order to learn how your business works: Nobody can do everything. Being able to identify people you can work with is a key skill every entrepreneur should have. An entrepreneur will need to delegate more as the business begins to require him or her more for strategic meetings (such as presentations to key clients or pitches to investors) and decision-making. They could also share responsibilities with partners if applicable. Know your strengths, focus on them, learn as much as you can, but do not try to do everything.
5. Serving a wide range of client types shows versatility and can increase market share:This is actually false, not every client is your client. It is important to develop your customer profile(s). You may have one or more customer categories, still, once you develop these, you can streamline your focus to targeting these types of customers and channel your business efforts to reaching these clients. This can help improve processes in your operations, increase productivity and effectively, sales.
The fact that there are myths surrounding entrepreneurs is not surprising. It would have been shocking if there weren’t. What is important is you knowing what to do away with in order to ensure productivity and growth.
Aramide Abe is an entrepreneur and the founder of Naija Startups, a virtual sectoragnostic startup accelerator, which has a vision to facilitate small business growth in Sub-Saharan Africa. She has collaborated with organisations such as Google to deliver capability building and skills for thousands of entrepreneurs in Nigeria and continues to partner with other organisations to provide value-added services to business owners across Africa.
Editor’s note: This article was originally published in the Spark Magazine. Find the magazine here to read more articles.
Aramide Abe is the Executive Director of Naija Startups, an award-winning African online SME platform. Through this platform, she has impacted over 90,000 African entrepreneurs. She is an SME policy expert and a business consultant. Recently she consulted at the United Nations Economic Commission for Africa (AFCFTA policy development and digital policies for the private sector in Africa) and at the European Parliament in Brussels (on digital policies for Africa). Aramide is also a public speaker and a gender equality advocate.