One of the reasons why running an online business is desirable is due to the low cost of start-up capital involved. Once you have a great idea and you can prove the desirability, feasibility, and the viability of your idea; coupled with a laptop and access to the internet, you are almost good to go.
However, one of the other important aspects of running an online business is having the right tools of trade readily available. If you are running an online business or using tech for your business, i.e. you have a technology-based business, then you are a technopreneur.
Here are the 10 must-have tools you need to consider:
- Wave Apps: As a business owner, you need to get paid, but how do you get paid? Do you send your customers text messages reminding them of their payment or keep calling them over and over again? It’s time to handle your business like a real business and make use of a tool like Wave to help you send invoices. It is a financial software specifically designed for entrepreneurs.
- Zoom: As a technopreneur, a major part of your business would also be communicating with clients or customers virtually, depending on the reach of your business. Zoom is a tool that can help you seamlessly achieve this with its different video conferencing capabilities.
- Google Keyword Planner: To succeed online, you need to set your business in a way that is easy for your ideal audience to find you. One of the ways to achieve this is by optimising your website and content with the right keywords that your target audience use in searching for content that relates to your products and services. Google Keyword Planner is a tool you can use to get this done.
- Feedly: To market your business online as a technopreneur, you need to create and curate the right content to help your target audience notice you. Feedly helps you curate different types of content from different industries.
- Slack: How do you communicate with your team, especially if they work remotely? Slack helps you collaborate with your team, make decisions, share files, and so on. It basically makes your work easier with your team.
- Google Analytics: It is not enough to create content, you need to measure the ROI of the content you create and do so on the different platforms you put them on. It tracks your audience activities on your website, traffic channels, audience locations, etc.
- Dashlane: Dashlane helps you save and manage all your passwords in one place. There’s no need trying to remember passwords or writing them down in a notebook, Dashlane does it best for you.
- Later: As a technopreneur, it’s important to ensure that you are active on social media, as this increases your visibility. Later is a tool that helps you easily schedule your social media posts. It also provides you with insights and tips for your social media management.
- MailChimp: As an online business owner, building an email list is non-negotiable. MailChimp helps you build your email list, create signup forms and landing pages, send out newsletters, and so much more. It is one of the easiest email marketing tools out there.
- Canva: What’s an online business without great graphics to help you stand out? Canva helps you DIY your graphics with the option of easily creating so many types of designs.
- Google Docs: Bonus! Google Docs is a great document collaboration tool that helps you collaborate with different people, work on-the-go, share files, and do a whole lot of things online.
Ayishat Olanrewaju is a Brand Strategist, Digital Marketer, and a Professional Writer. She is the Founder of Corporately Lucid, a Content Marketing Agency in Nigeria. Ayishat is passionate about helping brands communicate their values, position themselves, and attract their ideal audience online.