INSTANTLY PUT YOUR BRAND IN FRONT OF AFRICA'S FASTEST GROWING BUSINESSES

The Spark is a social enterprise that bridges the gap between the small and growing businesses that need access to growth resources and the industry leaders, philanthropists, socially minded organizations and political leaders with the power to give such access.

Learn From The Legacies of
African Legends

"You have to be knowledgeable and competent enough to deliver what you promise. Because with that, you'll be able to navigate through the difficulties that go with any entrepreneurial endeavour. It doesn't matter what business you are doing, the entrepreneurial risks are the same. To ensure success you have to be competent."
"I believe that everyone should surround themselves with at least three critical people - a mentor, a champion and a critic. A champion serves as your biggest cheerleader, encouraging you to dream big and achieve results. A critic tells you the truth about your shortcomings and provides constructive feedback. A mentor shows you what is possible through their life example."
"There are not enough organizations in Nigeria offering business support to small businesses. But with advice, the early pangs are averted. Small businesses are the engine of growth in any economy; if you are going to make an impact, you must address the challenges of small businesses."
"It is important to have a burden for the society, for making an impact on the country and on people's lives. I'd rather do everything I can to serve and make an impact, than to wallow in self-pity about things and complain about the state of the nation."

NOT ANOTHER OVER SATURATED PLATFORM

Got a pulse? Sadly that’s enough to be interviewed on most platforms and publications these days. Many replaced quality with quantity long ago in hopes of staying top of mind or winning the “it went viral” sweepstakes and selling more banner ads.

The problem? When you feature everyone, you feature no one. You’re left with low brand exposure, a scattered audience with scattered interests, and far too much weak or watered down content.

WHY THE SPARK ONLY WORKS WITH FOUNDERS

Look around. The world is drowning in information. With answers at our fingertips and countless pages filled with dangerous advice and untested theories, navigating the entrepreneurial landscape can feel more like a minefield than a treasure hunt, with the latest guru sprouting the next ‘growth hack’ or ‘get rich quick’ scheme. That’s why The Spark is different. We provide tools for business builders to read, watch, and listen to that’s actually legit. We’ve interviewed founders behind some of the largest companies in the world, collectively impacting billions of people. Top brands trust us to get their message out to the right people in the right way.

WHY THE SPARK IS DIFFERENT:

The Spark Way

Everybody Else

The Spark Way

Interviews only leading businesses and industry leaders

Everybody Else

Interviews anyone they can with little credentials

The Spark Way

Provides in-depth actionable advice

Everybody Else

Provides “listicles” with no substance

The Spark Way

Practitioners only - founders that have actually done it (built a real business)

Everybody Else

Ok with “gurus” - people that haven’t actually built substantial businesses and instead make their money from just selling their knowledge

The Spark Way

100% focus on entrepreneurial content

Everybody Else

Shotgun content and scattered audience

The Spark Way

Doesn’t sell ads for clickbait

Everybody Else

Monetizes using clickbait

WE are committed to playing one game, the long one. We know that we win only by producing the absolute best content possible. No shortcuts. No “just this once”. No calling it in. To be the best, we need to work with the best. For over 5+ years now we’ve stood by that, building quite possibly, the most loyal following in our space.

GET RIDICULOUS AMOUNTS OF EXPOSURE FOR YOUR BUSINESS + PERSONAL BRAND

We nail down strategies and experiences into actionable, battle-tested content through our premium content suite.

Here is some more info around the The Spark audience breakdown based on our recent survey data:

I’ve just launched my business but it’s still early days growing it!

42%

I’ve just launched my business but it’s still early days growing it!

42%

I’ve just launched my business but it’s still early days growing it!

42%

PUT YOUR COMPANY IN FRONT OF OUR ENGAGED AUDIENCE:

WHO CAN BE FEATURED BY THE SPARK:

PRACTITIONERS NOT GURUS

We only interview real founders with actual experience building a business. Not someone “playing business” with a rented lambo on a maxed out credit card. We talk with people who’ve sacrificed to master skills, built something from scratch, and who’ve actually done what they’re giving advice on. We’re the leader in sharing actionable info, not more fluffy theory.

INNOVATIVE OR MARKET LEADERS

Often those we interview or feature their companies are ranked in the top 3 brands within their own niche or industry. They’ve built something that’s disruptive, and they know what it takes to create something of true worth and significance. They’ve been out on the front lines and have the battle scars (and stories) to prove it.

BUILDING A LEGACY

While they don’t have to be famous or even well known, but their products, services, or brands should have impacted millions. But most importantly, they must have a burning desire to help other entrepreneurs succeed and want to give back to the community.

FAQs

F
A
Q
S

Q: WHAT’S THE APPLICATION PROCESS?

Simply fill out the application form below when you hit ‘apply now’ and if everything lines up someone from our team will be in touch! Please note we get over 40-50+ pitches per day so we cannot unfortunately respond to every request.

Q: WHAT’S THE APPLICATION PROCESS?

Simply fill out the application form below when you hit ‘apply now’ and if everything lines up someone from our team will be in touch! Please note we get over 40-50+ pitches per day so we cannot unfortunately respond to every request.

Q: WHAT’S THE APPLICATION PROCESS?

Simply fill out the application form below when you hit ‘apply now’ and if everything lines up someone from our team will be in touch! Please note we get over 40-50+ pitches per day so we cannot unfortunately respond to every request.

LEVERAGING YOUR INFLUENTIAL INTERVIEW

All you need to do is show up, share your message, and we’ll do the rest! We take your interview and create multiple assets which you can share or repurpose however you’d like. Your interview will be featured on:

DIGITAL MAGAZINE SPREAD IN OUR SUBSCRIPTION-BASED PUBLICATION

DIGITAL MAGAZINE SPREAD IN OUR SUBSCRIPTION-BASED PUBLICATION

DIGITAL MAGAZINE SPREAD IN OUR SUBSCRIPTION-BASED PUBLICATION

DIGITAL MAGAZINE SPREAD IN OUR SUBSCRIPTION-BASED PUBLICATION

BE INSPIRED BY SOME OF THE GREATEST ICONS OF OUR GENERATION