Taxify vs. Uber

BrandSpark: Taxify vs Uber


If you are a commuter in Lagos, Nigeria, one of the most popular words in your vocabulary would probably be “traffic”. Nobody enjoys maneuvering through heavy traffic themselves in a bid to get to or from work, urgent meetings or just fun outings. But luckily for Lagos commuters, there is a pool of transportation network companies (or if you prefer, cab service/ridesharing service) to select from.

There are at least 14 different cab services available in Africa’s most populous city. The most notable of the ridesharing services without a doubt would be Uber Nigeria. However, there’s a new competitor in town – Taxify

In this week’s episode of Brand Spark, we bring you a comparison between two top transportation network companies in Lagos, Uber and Taxify.

Uber, Lagos


  • Local Website:
  • An American based transportation network company headquartered in San Francisco, California
  • Uber was founded by Travis Kalanick and Garrett Camp in 2009, but launched in Lagos, Nigeria on July 23, 2014.

Mode of operation: Operation is done via the Uber app, which allows commuters to request a trip, while the app pairs the commuter to the nearest available driver. Uber drivers use their own personal cars.


  1. The first transport company to use a smartphone app to pair riders and drivers with each other
  2. As of August 2016, Uber was available in over 66 countries and 545 cities worldwide


Taxify, Lagos


  • Local
  • An Estonian based transportation network company headquartered in Tallinn, Estonia.
  • Taxify was founded by Markus Villig in 2013, but made its way to Africa in 2016 and was officially launched in Lagos, Nigeria on November 18, 2016.

Mode of operation: Operation is done via the Taxify app. Users request a taxi ride from their smartphones. Taxify drivers use their personal cars. Taxify claims to take 15% commissions from drivers vs. 25%-30% taken by its biggest competitors. Local support is also provided for drivers.


  1. The first transportation app in the world which allows customers to pay for their trip via mobile carrier billing.
  2. Taxify is available in 22 cities across 17 countries, worldwide.
  3. The #2 travel app (App Annie) behind Uber in three biggest SSA economies: South Africa, Nigeria and Kenya.


The only way to decide which cab service you hail is to consider consumer experience. Although each company claims to offer better services, they both rely on the same cars and drivers available to them in Lagos. Also, both transport services operate on pretty much the same principle with navigation being done via Google Maps. There is also the difference (maybe similarity) in pricing between Uber and Taxify to consider.

So, if you have experienced both Uber and Taxify rides, let us know in the comments which one you think is best.

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The Spark is a youth empowerment platform in Nigeria that projects the average Nigerian youth doing something, anything positive. Our mission is to reach out to as many youths, “EMPOWER and ENGAGE!!!

One thought on “BrandSpark: Taxify vs Uber

  1. Waldec

    I like Taxify, because their tariffs are better and drivers seems more happy, as they claim of earning more. So far good experiences 🙂

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