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marketing on a shoe-string budget

Marketing on a Shoestring Budget

Beyond having a good idea, startups must be strategic to capture mindshare in a busy marketplace.   By Temitope Omole Marketing for a Fintech Startup Building a...

HELLO AIDA - the spark youth empowerment platform in Nigeria

Hello AIDA

Stop Press! ‘AIDA’ is not a female name!   By Lampe Omoyele If the headline of this article got your attention, it has fulfilled the ‘A’ of ‘AIDA’, one...

Chuka Obi - the spark youth empowerment platforms in Nigeria

An Insight into Insight Publisis – Chuka Obi

Everywhere he went, he was doing good. So is the story of Chuka Obi, with over eleven years in the industry, Chuka, a graduate of Nnamdi Azikiwe University, has moved...

5 marketing wins - the spark youth empowerment platforms in nigeria

5 Quick Marketing Wins

The right marketing strategies could be the difference between one company scaling up and another folding up.   By Ebube Okechukwu Every business has the same goal...

Treatise on Job Expertise

The sight of perfection in any piece of artwork is usually ‘common’ as viewed by art lovers, and ‘rare’ as observed by art critics; reason being that the...