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HELLO AIDA - the spark youth empowerment platform in Nigeria

Hello AIDA

Stop Press! ‘AIDA’ is not a female name!   By Lampe Omoyele If the headline of this article got your attention, it has fulfilled the ‘A’ of ‘AIDA’, one...

Orange Academy - the spark youth empowerment platform in Nigeria

A Touch of Orange – Orange Academy

In a chat with The Spark, Oluwafemi Odukoya, the Public Relations Officer and Spokesperson for Orange Academy fills us in on the impact the academy has had on the...

Chuka Obi - the spark youth empowerment platforms in Nigeria

An Insight into Insight Publisis – Chuka Obi

Everywhere he went, he was doing good. So is the story of Chuka Obi, with over eleven years in the industry, Chuka, a graduate of Nnamdi Azikiwe University, has moved...

Ngozi Nkwoji - the spark youth empowerment platform in Nigeria

Brand Masterclass – Ngozi Nkwoji

As Portfolio Manager, non-alcoholic drinks, Nigerian Breweries, Ngozi Nkwoji lives and breathes brands. She shares with us how she discovered her storytelling side and...

Maurice Ugwunoh - the spark youth empowerment platforms in Nigeria

Maurice Ugwunoh

As Creative Director at Noah’s Ark Communications, one of Nigeria’s most celebrated advertising agencies, Maurice Ugwunoh works across the agency’s elite teams to...

Enitan Denloye - the spark youth empowerment platforms in Nigeria

Enitan Denloye

Sitting with Enitan Denloye, the Vice President for Brands at Airtel Nigeria was a mini masterclass. A seasoned professional, Enitan Denloye took us through his career...

Sme branding - the spark youth empowerment platform in Nigeria

SME Branding

Branding attracts the right customers, encourages loyalty and determines with the reputation of a brand   By Segun and Aderonke Abiona Within the last decade,...

branding in a nutshell - the spark youth empowerment platforms in nigeria

Branding in a Nutshell

Branding is the livewire of any business. Charles O’Tudor explains to us why it matters and the effect it has on a business’ sustainability.   By...

branding strategies for mergers and acquisitions - the spark youth empowerment platforms in Nigeria

Branding Strategies for Mergers and Acquisitions

Learn the branding strategies in the face of mergers and acquisitions   By Ehime Eigbe-Akindele In 2008, when Washington Mutual Bank fondly known as Wamu was...

Fashion Brand 101 - the spark youth empowerment platforms in nigeria

Fashion Brand 101

Find simple tips and overall strategies to take your fashion brand to the next level   By Toyin Henry-Ajayi Have you ever wondered how a fashion brand and certain...