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Sme branding - the spark youth empowerment platform in Nigeria

SME Branding

Branding attracts the right customers, encourages loyalty and determines with the reputation of a brand   By Segun and Aderonke Abiona Within the last decade,...

branding in a nutshell - the spark youth empowerment platforms in nigeria

Branding in a Nutshell

Branding is the livewire of any business. Charles O’Tudor explains to us why it matters and the effect it has on a business’ sustainability.   By...

branding strategies for mergers and acquisitions - the spark youth empowerment platforms in Nigeria

Branding Strategies for Mergers and Acquisitions

Learn the branding strategies in the face of mergers and acquisitions   By Ehime Eigbe-Akindele In 2008, when Washington Mutual Bank fondly known as Wamu was...

Fashion Brand 101 - the spark youth empowerment platforms in nigeria

Fashion Brand 101

Find simple tips and overall strategies to take your fashion brand to the next level   By Toyin Henry-Ajayi Have you ever wondered how a fashion brand and certain...