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brand spark

BrandSpark: Diamond Woman vs The ‘W’ Initiative

With more brands recognizing the role of women in economic development, there is an upsurge in the number of programs and initiatives targeted at the female gender....

Brand Spark

BrandSpark: Paylater vs Branch

With the growing use of applications by millennials who are upwardly mobile, market strategy and ease of use are no longer optional. Here’s a comparison between two...