Tag: action, Advertising, AIDA, attention, branding, desire, interest, Lampe Omoyele, marketing, PR
Hello AIDA
Stop Press! ‘AIDA’ is not a female name! By Lampe Omoyele If the headline of this article got your attention, it has fulfilled the ‘A’ of ‘AIDA’, one...
A Touch of Orange – Orange Academy
In a chat with The Spark, Oluwafemi Odukoya, the Public Relations Officer and Spokesperson for Orange Academy fills us in on the impact the academy has had on the...
An Insight into Insight Publisis – Chuka Obi
Everywhere he went, he was doing good. So is the story of Chuka Obi, with over eleven years in the industry, Chuka, a graduate of Nnamdi Azikiwe University, has moved...
Social Media and Nigerian Advertising
Influencing consumer behaviour is the name of the game and social media is fast changing the playing field. By Kanyinsola Ojeshina ‘’Joygirl, you can’t help...
Brand Masterclass – Ngozi Nkwoji
As Portfolio Manager, non-alcoholic drinks, Nigerian Breweries, Ngozi Nkwoji lives and breathes brands. She shares with us how she discovered her storytelling side and...
Maurice Ugwunoh
As Creative Director at Noah’s Ark Communications, one of Nigeria’s most celebrated advertising agencies, Maurice Ugwunoh works across the agency’s elite teams to...
Amaechi Okobi
Amaechi Okobi is the Group Head, Marketing Communications for Access Bank. He shares with us how the bank has achieved Total Recall and the values that are communicated...
Into the Mind of a Maestro – Steve Babaeko
Steve Babaeko “I always find it difficult to write about myself. It’s not that I can’t – after all, I am a copywriter by training,” the advertising...
PR and Advertising – Two Sides of a Coin
Are there any real differences between PR and advertising or it is a figment of our imagination? By Edafe Onoriode As communications professionals, sometimes we...
