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HELLO AIDA - the spark youth empowerment platform in Nigeria

Hello AIDA

Stop Press! ‘AIDA’ is not a female name!   By Lampe Omoyele If the headline of this article got your attention, it has fulfilled the ‘A’ of ‘AIDA’, one...

Orange Academy - the spark youth empowerment platform in Nigeria

A Touch of Orange – Orange Academy

In a chat with The Spark, Oluwafemi Odukoya, the Public Relations Officer and Spokesperson for Orange Academy fills us in on the impact the academy has had on the...

Chuka Obi - the spark youth empowerment platforms in Nigeria

An Insight into Insight Publisis – Chuka Obi

Everywhere he went, he was doing good. So is the story of Chuka Obi, with over eleven years in the industry, Chuka, a graduate of Nnamdi Azikiwe University, has moved...

Social media and Nigerian advertising - the spark youth empowerment platform in Nigeria

Social Media and Nigerian Advertising

Influencing consumer behaviour is the name of the game and social media is fast changing the playing field.   By Kanyinsola Ojeshina ‘’Joygirl, you can’t help...

Ngozi Nkwoji - the spark youth empowerment platform in Nigeria

Brand Masterclass – Ngozi Nkwoji

As Portfolio Manager, non-alcoholic drinks, Nigerian Breweries, Ngozi Nkwoji lives and breathes brands. She shares with us how she discovered her storytelling side and...

Maurice Ugwunoh - the spark youth empowerment platforms in Nigeria

Maurice Ugwunoh

As Creative Director at Noah’s Ark Communications, one of Nigeria’s most celebrated advertising agencies, Maurice Ugwunoh works across the agency’s elite teams to...

Ekeno Eyo - the spark youth empowerment platform in Nigeria

Ekeno Eyo

As the Chief Operating Officer of Noah’s Ark Communications limited, Ekeno Eyo is the brains behind the agency that has come with one of the most successful...

Amaechi Okobi - the spark youth empowerment platforms in Nigeria

Amaechi Okobi

Amaechi Okobi is the Group Head, Marketing Communications for Access Bank. He shares with us how the bank has achieved Total Recall and the values that are communicated...

Steve Babaeko - the spark youth empowerment platform in Nigeria

Into the Mind of a Maestro – Steve Babaeko

Steve Babaeko “I always find it difficult to write about myself. It’s not that I can’t – after all, I am a copywriter by training,” the advertising...

PR and Advertising - the spark youth empowerment platform in Nigeria

PR and Advertising – Two Sides of a Coin

Are there any real differences between PR and advertising or it is a figment of our imagination?   By Edafe Onoriode As communications professionals, sometimes we...