Tag: Advertising, airtel campaign, branding, Campaign, data is life, Maurice Ugwunoh
Maurice Ugwunoh
As Creative Director at Noah’s Ark Communications, one of Nigeria’s most celebrated advertising agencies, Maurice Ugwunoh works across the agency’s elite teams to...
Amaechi Okobi
Amaechi Okobi is the Group Head, Marketing Communications for Access Bank. He shares with us how the bank has achieved Total Recall and the values that are communicated...
Into the Mind of a Maestro – Steve Babaeko
Steve Babaeko “I always find it difficult to write about myself. It’s not that I can’t – after all, I am a copywriter by training,” the advertising...
PR and Advertising – Two Sides of a Coin
Are there any real differences between PR and advertising or it is a figment of our imagination? By Edafe Onoriode As communications professionals, sometimes we...
Advertising for SMEs
An advisory piece for SMEs as it relates to advertising. By Olufemi Rufai On advertising and SME Growth It is important to have good product/ services to offer people,...
