not too young to win - the spark youth empowerment platform in nigeria

Not Too Young to Win

98

The “Not Too Young to Run” Bill has created the opportunity for more young people in politics, however, are they ready for the responsibilities of governance or the intrigues of politics?

 

By Emmanuel Tarfa

Following the recent signing into law of the “Not too Young to Run” Bill, the 2019 General Elections will probably record the largest number of young candidates vying for office. The law reduces the age qualification for President from 40 to 30; Governor from 35 to 30; Senator from 35 to 30; House of Representatives membership from 30 to 25 and State House of Assembly membership from 30 to 25.

However, one topic always creeps up in conversations regarding young people running for office: do they have the political base to succeed? For me, the political base is a unique segment of the electorate that a political candidate can leverage to win votes in an election.

It is tough to win an election without a political base. If a candidate is not chosen to ride on an existing political platform with an existing base, then he will have to build this base over time, and not a few months to elections. Young people need to understand the implications of how long it took, for example, the current President to win an election – it takes time and work.

There are several ways to build a political base. I will recommend what I call: A “target segmentation approach”, where the intending candidate categorises potential voters according to special interests and targets them respectively. Depending on the office being sought, the intending candidate should approach each segment and secure their interest by meeting them at their point of interest.

Below I have illustrated a segmentation and engagement plan for an aspiring young candidate seeking legislative office in a state. This engagement may  be required over a four-year horizon.

TARGET SEGMENT BROAD APPROACH ENGAGEMENT PLANS/AGENDA POTENTIAL OUTCOME AND IMPACT
Celebrities – Music, Movie Stars and Creative Artistes

Strategic for their large followership and potential to provide energy, passion and excitement for the campaign

“Making Lagos the Entertainment and Creative Capital of Africa…”

Host a Special Event.

–   A Special meeting at a 5-star hotel in Lagos

–   A Presentation of the Lagos Entertainment and Creative Blue-print – Positioning Lagos as the Entertainment capital of Africa

–   What is the plan for and the roles of the current investors and players in the sector?

–   Personally, inviting some of the key celebrities and international figures (if possible)

–   Unveiling plans to shoot a Hollywood movie in Africa

–   Announcing the Lagos Entertainment Fund

–   The campaign team will immediately engage influencers in the segment and recruit some of them for campaign rallies, participation, ambassadors, e.g. theme songs written by celebrities

–   A committee of technocrats among segments will be formed – to work on the implementation plans of the respective blue-prints

–   A post-election engagement committee will be set-up – to continue to advise the candidates on needs of the segment and measure the quality of execution of the campaign promises

–   Special advisers to the candidate from among the respective communities will be recruited

–   Influencer recruitments, engagement and networking

The Corporate Young Executives   

Strategic for their potential swing votes

“I Understand Your Hustle” … Let me share my plans for alleviating your social and economic hardships.

… A Breakfast Meeting with the upwardly mobile Young Executives

  For Instance: “Outline plans for alleviating traffic, accommodation and general welfare

challenges associated with living in the state”

The Young Tech. Entrepreneurs

Strategic for powering the campaign with their digital expertise and technology Tools

“Let us Talk Apps and Lagos State” … Making Lagos a Smart City for You.

A Quick Brunch meeting with the Candidate in Yaba

–   A Blue print for the Thriving Lagos Tech. community

–   Smart Legislation – “I want you to advise me session”

–   What legislation do you need for technology – here is an open cheque?

–   Announcing the state’s Tech. Fund

Clergy – Christians and Muslims

Strategic for their following and influence over millions

The Role of Faith in Good Governance – A Public Lecture at the University of Lagos

Will be organised in Partnership with the Department for Religious Studies

–   Will invite 6 leading clergies across various faiths

–   Event will have break-out sessions to properly engage the participants

–   Leading clergy men will be asked to submit recommendations for legislation or governance

–   Challenges of Faith/Religion in the state will be discussed

There are several additional segments including The Disabled, The Sports community, The manufacturers association, and their sub-segments etc. If the candidate is able to stimulate interest from a combination of these segments and leverage same as “political collateral”, he or she can then use that to secure funding through various crowdfunding options from the same segment or their “down-lines”, as we understand it in multi-level marketing. If 100,000 people donate ₦1,000 monthly, that will ₦100 million monthly – to pursue the campaign. Without a political base, a young aspirant will be just be too young to win.

 

TARGET SEGMENT BROAD APPRAOCH ENGAGEMENT PLANS/AGENDA POTENTIAL OUTCOME AND IMPACT
Celebrities – Music, Movie Stars and Creative Artistes

Strategic for their large followership and potential to provide energy, passion and excitement for the campaign

“Making Lagos the Entertainment and Creative Capital of Africa…”

Host a Special Event.

  • A Special meeting at a 5-star hotel in Lagos
  • A Presentation of the Lagos Entertainment and Creative Blue-print – Positioning Lagos as the Entertainment capital of Africa
  • What is the plan for and the roles of the current investors and players in the sector?
  • Personally, inviting some of the key celebrities and international figures (if possible)
  • Unveiling plans to shoot a Hollywood movie in Africa
  • Announcing the Lagos Entertainment Fund
  • The campaign team will immediately engage influencers in the segment and recruit some of them for campaign rallies, participation, ambassadors, e.g. theme songs written by celebrities
  • A committee of technocrats among segments will be formed – to work on the implementation plans of the respective blue-prints
  • A post-election engagement committee will be set-up – to continue to advise the candidates on needs of the segment and measure the quality of execution of the campaign promises
  • Special advisers to the candidate from among the respective communities will be recruited
  • Influencer recruitments, engagement and networking
The Corporate Young Executives   

Strategic for their potential swing votes

“I Understand Your Hustle” … Let me share my plans for alleviating your social and economic hardships.

… A Breakfast Meeting with the upwardly mobile Young Executives

For Instance: “Outline plans for alleviating traffic, accommodation and general welfare challenges associated with living in the state”
The Young Tech. Entrepreneurs

Strategic for powering the campaign with their digital expertise and technology Tools

“Let us Talk Apps and Lagos State” … Making Lagos a Smart City for You.

A Quick Brunch meeting with the Candidate in Yaba

  • A Blue print for the Thriving Lagos Tech. community
  • Smart Legislation – “I want you to advise me session”
  • What legislation do you need for technology – here is an open cheque?
  • Announcing the state’s Tech. Fund
Clergy – Christians and Muslims

Strategic for their following and influence over millions

The Role of Faith in Good Governance – A Public Lecture at the University of Lagos

Will be organised in Partnership with the Department for Religious Studies

  • Will invite 6 leading clergies across various faiths
  • Event will have break-out sessions to properly engage the participants
  • Leading clergy men will be asked to submit recommendations for legislation or governance
  • Challenges of Faith/Religion in the state will be discussed

 

 

Editor’s Note: This article was originally published in The Spark Magazine. Find the magazine here to read other articles.

Download our October Edition


The Spark is a youth empowerment platform in Nigeria that projects the average Nigerian youth doing something, anything positive. Our mission is to reach out to as many youths, “EMPOWER and ENGAGE!!!


Leave a Reply

Your email address will not be published. Required fields are marked *