Mobile apps have continuously played a role in increasing the efficiency of millennial entrepreneurs, especially as it makes their work easier and faster.
– By Ayandola Ayanleke
The world has gone digital and unlike the past when the world was analogue, people can now rely on different apps to do tasks that would have taken forever to accomplish manually. Entrepreneurs, of course, have to take advantage of the ease that the digital world has to offer. Not only because it makes work faster and easier, but also to keep up with the technological trends. We asked six female entrepreneurs to share their favourite appsthat boost their work efficiency. Here is what they had to say:
“In order to manage my daily posts for all my social media accounts, I use Buffer. This app allows me to easily schedule all my posts without having to schedule every single post for each social media account separately and this app can be used from any browser or any mobile device.”
Simisola Oladigbo, CEO Made in Nigeria.
“As a social media manager, I need to make sure my clients’ accounts are running efficiently and contents get posted at the appropriate time, so I use Hootsuite and Buffer to host and schedule contents. My job also comes with designing social media graphics on the go, Canva and Desygner mobile apps have never failed me. For simple video creation and editing, I rely on Inshot because it’s a non-techy’s best friend. In addition, as a freelance social media manager, I use Wave Appto send automated invoices to clients so they don’t miss payments. And lastly, in order to keep my creative juices flowing, I read a diverse genre of books on Scribd.”
Adeola Oshinaike, Freelance Social Media Manager
“As a digital entrepreneur, different mobile apps are my best friends. Jorte is perfect for adding notes to all my calendars. Fortunately, it makes it possible to sync and also keep my memos open. To host all my online meetings conveniently, I use Fuze. Pocketallows me to save ideas and contents to develop in the future. In addition, Cloudmagic is my go-to email management application as it helps me organise my inbox and links me to other apps such as Evernote, Pocket among others. 1password, on the other hand, helps me keep my passwords safe. And lastly, I use Hellosign to sign documents electronically without going through the hassle of printing and scanning.”
Janet Benson, Founder of Huntta Digital and Huntta Academy
“Quite a number of mobile apps help with the needed productivity in my business. I use Canva, Desygnerand Picmonkey to design images as well as push out information on social media. Paystack helps with my automated invoices and receipts. I use Inshot for video editing and Instagram for advertising. WhatsApp is also useful as it helps me communicate with my customers.”
Taiwo Mogbonjubola, CEO Tae Exotica
“A good number of apps help me in the day to day running of my business. For visibility and reach, I utilise WhatsApp, Instagramand Facebook. Canva, Snapseedand Nocrophelp me edit images and design graphics. I use Taxify for deliveries and Google Mapsfor navigation. As a baker, I need to keep updates on new recipes,Martha Stewartis my go-to place for that as well as inspiration. Although not an application but a website, bakecal.com is very useful for pricing. And finally, Google Calendarshelps me schedule orders and deliveries.”
Joannah Amarhavwie, CEO The Confectionery Nigeria.
“Mobile Apps have always come in handy in running my business. Instagram, Facebook and Twitterhelp make my brand visible to customers. In order to manage my social media presence from one dashboard, Hootsuite comes in handy. Canva is helpful in designing social media images, templates and presentations. I use Evernote to create notes and store information. Lastly, Planoly and Previews helps me plan my post feeds while Money Lover, I use to record my daily income and expenditure.”
Jennifer Oghenekaro, Founder DazzleFresh Nigeria.
Editor’s note: This article was originally published in the Spark Magazine. Find the magazine here to read more articles.