Olajumoke Dada is the Founder, Creative Director of Taeillo, a fast growing Afro-Urban Furniture brand. It is a Nigerian Furniture brand who expresses her ideas of how African lifestyle is beyond runway Fashion with her African inspired pieces through her pieces of Furniture, Home accessories and Home-Fashion, which they term Afro-Urban Furniture. She believes in the Yoruba adage which says “Ile la tin keshorode”, meaning “The wellness in your home is reflected in your outlook.”
Talking about how she started, she says, “I realized that many of our traditional arts and crafts evolved overtime to include practical and decorative items and that human expressions find their way through various forms of art. In the light of all these, I resolved in her heart to brand our culture and identity and make it appealing to modern Nigerians through design and furniture was a medium I chose to express myself. So I see going into the Furniture as a medium to express myself being a creative.”
She admitted that there are a lot of challenges. “But that which is of major concern is getting Nigerians who are so detailed to craft the designs we work on and give it the finesse we expect. I think this is something lacking in this country over the period of being in business. Human resource is a big challenge.”
Olajumoke draws Inspiration mostly through nature most times through solitude/quiet times.
Talking about what makes her believe in herself, she says, “In 2015 I designed my first furniture for a design competition and it was quite challenging because I didn’t have access to the technology to build the furniture because of the technicality involved despite the challenges we had to improvise with resources locally to build the furniture. It was my first attempt at designing furniture and that I will say opened the idea gate and gave birth to the furniture brand I started the end of 2016.”
Now, the furniture designer looks forward to “foreign partnerships that can work with our brand in terms of finesse, exposure and technology. We have one goal; we want buyers to be able to access our pieces from different parts of the world. I am very much interested in taking the brand internationally and having African lifestyle flagship stores in other cities in Africa asides Lagos and even other continents.”
On youth empowerment, she believes, “the youth empowerment is still not taken seriously in this country. I believe we have lots of talents but what is lacking for them is the exposure required and environment for them to thrive which I believe Government can provide. It’s not enough to do training for them, providing the environment for them to thrive as young people and the support they need to succeed is what I believe is the empowerment.”
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