Before the release of The Life of Pablo, Kanye said it was going to be one the greatest albums ever made. While that can be disputed, what’s inarguable is the fact that TLOP has entered the history books.
Kanye Scored his seventh No. 1 album on the Billboard 200 chart, as his latest release, The Life of Pablo, arrives atop the list. The set earning 94,000 equivalent album units in the week ending April 7, according to Nielsen Music. Of that sum, 28,000 were in pure album sales — the rest were in streaming equivalent albums.
The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multi-metric consumption, which includes traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). The new April 23-dated chart (where The Life of Pablo is No. 1) will be posted in full to Billboard’s websites on Tuesday, April 12.
The Life of Pablo is the first No. 1 on the Billboard 200 where the majority (70 percent, in fact) of its units were generated by streaming equivalent albums (SEA). Its 66,000 SEA units equates to just over 99 million U.S. streams for the album’s tracks in the week ending April 7.
None of Pablo’s tracks were available for individual purchase, so the album debuts on the strength of only streams and traditional album sales.
The previous high-water mark for streaming percentage at No. 1 was notched just three weeks ago, on the April 2-dated chart, when Rihann’s Anti returned to No. 1, with 44.6 percent of its total units (54,000) derived from streams. That week, Anti sold 17,000 in traditional album sales, while the rest of its unit total was comprised of streaming and track equivalent album units.