iROKO to Expand Nollywood Content in Africa


iROKOtv, one of Africa’s first mainstream online movie steaming websites and also Nigeria’s leading online television and film distribution service has announced $19million worth of deals, including with French giant Canal+, to boost its share of the African market.

“We’re taking Nollywood content to Africa,” iROKO founder Jason Njoku told AFP news agency.

“We have plans to dub content into French, Swahili, Zulu. So, we’ll stand apart from Netflix in terms of localisation of content. We are going narrow and deep into local content.

“However, Netflix entering into the African market is really exciting, as it reveals the huge potential of the market. For us, we’re flattered to be mentioned in the same breath as them,” Mr Njoku added.

iROKO also said in a statement that it aimed to produce at least 300 hours of original content in 2016, with the expectation of doubling that figure by 2018.

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