Creative Process Of The EVER Logo By Shobola Ibukunoluwa


The logo designed for EVER Entertainment is a pretty simple design.

The main logo is an infinity symbol created with a double ‘E’.

Why infinity? Simple, its continuous and validates the word ‘EVER’ (as in, eternity, forever, etc.). It also easily accommodates the two “Es”.

The EVER text uses a font style that’s thin and easily drives home the message in the symbol, therefore creating simplicity altogether.

Think simplicity, ocean, sky that explains the choice of logo colour – BLUE.

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This is the initial design I worked out. The design is thinner, but even as simple as I wanted it to look, it still had to make a bold statement, so I settled for a bolder option. 

See final design below.


What do you think about this design? Share in the comment section.

Shobola Ibukunoluwa is a Graphic Artist/Designer and Creative Lead at Showballer Visuals, with the talent to bring ideas to life. Talk about branding, book design, product design, with web and photography in the works.

Find Out More About Shola Ibukunoluwa Here.

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