Category: CATCH UP

Nigeria's Top 10 Ads - the spark youth empowerment platform in Nigeria

Nigeria’s Top 10 Ads That Achieve Total Recall

Nigeria’s Top 10 Ads that successfuully achieved total recall and remain evergreen in our hearts.   By Lynda Aguocha Achieving Total Recall is no piece of...

HELLO AIDA - the spark youth empowerment platform in Nigeria

Hello AIDA

Stop Press! ‘AIDA’ is not a female name!   By Lampe Omoyele If the headline of this article got your attention, it has fulfilled the ‘A’ of ‘AIDA’, one...

Orange Academy - the spark youth empowerment platform in Nigeria

A Touch of Orange – Orange Academy

In a chat with The Spark, Oluwafemi Odukoya, the Public Relations Officer and Spokesperson for Orange Academy fills us in on the impact the academy has had on the...

Chuka Obi - the spark youth empowerment platforms in Nigeria

An Insight into Insight Publisis – Chuka Obi

Everywhere he went, he was doing good. So is the story of Chuka Obi, with over eleven years in the industry, Chuka, a graduate of Nnamdi Azikiwe University, has moved...

Social media and Nigerian advertising - the spark youth empowerment platform in Nigeria

Social Media and Nigerian Advertising

Influencing consumer behaviour is the name of the game and social media is fast changing the playing field.   By Kanyinsola Ojeshina ‘’Joygirl, you can’t help...

experiential marketing - the spark youth empowerment platform in Nigeria

Experiential Marketing – Toyin Olatunji-Daniel

Toyin Olatunji-Daniel is one of the most renowned multimedia experts in the country and shares her thoughts on experiential marketing and why brands should deploy it....

Game of Thrones - the spark youth empowerment platform in nigeria

Brand Lessons from Game of Thrones

Game of Thrones has become the most watched series of all time. Beyond the great storytelling, we can draw out brand lessons.   By Ayo Moses Ogedengbe The TV...

Ngozi Nkwoji - the spark youth empowerment platform in Nigeria

Brand Masterclass – Ngozi Nkwoji

As Portfolio Manager, non-alcoholic drinks, Nigerian Breweries, Ngozi Nkwoji lives and breathes brands. She shares with us how she discovered her storytelling side and...

Storytelling in the new age of new media - the spark youth empowerment platforms in Nigeria

Storytelling in the Age of New Media

To be a winning brand in this age of New Media, you have to understand how to engage with your audience by unforgettable storytelling with your product or service as the...

Juliet Ehimuan - the spark youth empowerment platform in Nigeria

Juliet Ehimuan

Juliet Ehimuan is the Country Manager for Google. In this interview, she took us through her journey in the tech world.   Introduction to Tech I loved the sciences...