The Spark

The Spark is a youth empowerment platform in Nigeria that projects the average Nigerian youth doing something, anything positive. Our mission is to reach out to as many youths, “EMPOWER and ENGAGE!!!

Storytelling in the new age of new media - the spark youth empowerment platforms in Nigeria

Storytelling in the Age of New Media

To be a winning brand in this age of New Media, you have to understand how to engage with your audience by unforgettable storytelling with your product or service as the...

Juliet Ehimuan - the spark youth empowerment platform in Nigeria

Juliet Ehimuan

Juliet Ehimuan is the Country Manager for Google. In this interview, she took us through her journey in the tech world.   Introduction to Tech I loved the sciences...

Maurice Ugwunoh - the spark youth empowerment platforms in Nigeria

Maurice Ugwunoh

As Creative Director at Noah’s Ark Communications, one of Nigeria’s most celebrated advertising agencies, Maurice Ugwunoh works across the agency’s elite teams to...

Ekeno Eyo - the spark youth empowerment platform in Nigeria

Ekeno Eyo

As the Chief Operating Officer of Noah’s Ark Communications limited, Ekeno Eyo is the brains behind the agency that has come with one of the most successful...

Enitan Denloye - the spark youth empowerment platforms in Nigeria

Enitan Denloye

Sitting with Enitan Denloye, the Vice President for Brands at Airtel Nigeria was a mini masterclass. A seasoned professional, Enitan Denloye took us through his career...

Segun Adekoye - the spark youth empowerment platforms in Nigeria

Segun Adekoye

Segun Adekoye is the Digital Marketing Lead of Access Bank. He shares with us how much of a role the digital team played in ensuring that the brand achieved total...

Toyin Henry-Ajayi - the spark youth empowerment platforms in Nigeria

Toyin Henry-Ajayi

One of the central figures pulling the marketing strings on the Access Bank merger since 2018 is Toyin Henry-Ajayi, the Head of Advertising at Access Bank. We pulled her...

Amaechi Okobi - the spark youth empowerment platforms in Nigeria

Amaechi Okobi

Amaechi Okobi is the Group Head, Marketing Communications for Access Bank. He shares with us how the bank has achieved Total Recall and the values that are communicated...

Steve Babaeko - the spark youth empowerment platform in Nigeria

Into the Mind of a Maestro – Steve Babaeko

Steve Babaeko “I always find it difficult to write about myself. It’s not that I can’t – after all, I am a copywriter by training,” the advertising...

PR and Advertising - the spark youth empowerment platform in Nigeria

PR and Advertising – Two Sides of a Coin

Are there any real differences between PR and advertising or it is a figment of our imagination?   By Edafe Onoriode As communications professionals, sometimes we...